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Accueil > ERP > SIGNALETIQUE > YOU ARE HERE A NEW APPROACH TO SIGNAGE AND WAYFINDING


 
YOU ARE HERE A NEW APPROACH TO SIGNAGE AND WAYFINDING

 

SIGNALETIQUE


YOU ARE HERE A NEW APPROACH TO SIGNAGE AND WAYFINDING

 
42.00 €


Code EAN 13 : 9789881222824
éditeur :
Victionary
date de parution :
2014-02-14
format :
28 x 19 cm



Signage plays a critical and ubiquitous role in how we orient ourselves within our built environment. Adopting an active and creative role, these supporting graphic markers elicit a deeper exploration of the interiority of a place. These compact icons also double as a strategic branding mechanism, introducing an engaging and memorable component between points A and B.
Effective and compelling signage achieves a challenging balance between standing out and blending in. Separated into two sections, You Are Here traces some of the world's most inventive interpretations and applications of wayfinding models today. Outlining signage sets tailored for specific purposes, Directions in Graphic is a tightly-edited review of pictograms that expressively encode functions and space. Subsequently, Directions in Space demonstrates remarkable examples of how these 2D graphics are translated into volume, extending from parks to parking lot, and from exhibition graphics to building directory for malls, schools and residential complex.

Textes en anglais

SOMMAIRE
Introduction
On my way : mapping the spaces that surround us
Directions in graphics
A fine selection of familiar and original terminologies that condense functions and directions
Directions in space
A comprehensive demonstration of navigational cues in spaces ranging from cultural sites to parks and commercial establishments
Bilbiography

 
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